Surviving A Global Crisis

Can your business survive a global pandemic, recession, or an economic halt? The United States has survived The 1918 Swine Flu, the Jim Crow Era, the September 9/11 attaches and now we are fighting the COVID-19 Coronavirus. With each economic hit, small businesses feel the punch immediately. Unlike large corporations that have millions in cash reserves, some small businesses struggle with cash flow prior to an economic downturn. Adding the inconvenience of an economic shut down could put them out of business. A smart business owner will always have a plan that would consider all these risks. While your first thought might not run to how to survive a global crisis when you start a business, what happens when you have to deal with one? Here are 3 tips to effortlessly survive a global crisis.


1. Forecasts are essential

The first step is to ensure you have visibility on your last 120 days of your company’s performance. This history gives you actual income and expenses. If the global markets are slowing to a halt, decrease your projected income for the next 120 days. Create a forecast based on all the changes that are happening around you. Continuing operations as if your business won’t be affecting will push you out of business. You must be proactive instead of reactive.


2. Keep track of your cash

During a crisis, your main focus should be generating positive cash flow. Depending on the current state of the economy, you may have to diversify your portfolio or product offerings. Transition your offerings online. Setup pickup only access or create an order-ahead menu. You may also have to invest in special protection equipment or machinery.   Having the right tools to help you monitor your cashflows will give you an account of all the changes you will have to make amidst a crisis. You will have the necessary details when it comes to checking whether any resources are being wasted on irrelevant expenses. 


3. Find access to funding

Usually, during a global crisis, there is a major impact on the finances of every business. Therefore, it is important to diversify your capital. This will ensure that you have cash in your business to meet the expenses and perform better during a crisis. Consider increasing your personal capital (credit cards or lines of credit). As the owner of your business, you can loan your company money at 0% interest. Another option is seeking either business grants or disaster relief funding through the United States Small Business Administration (SBA).


SBA PPP vs EIDL Comparison


Are you ready apply for the EIDL or PPP?

Before you do, there are some things you should know! Here is a list of business information you will need when applying:

  1. Business entity information (Business name, EIN, business address and start date)
  2. Proof of ownership
  3. Articles of organization
  4. Operating agreement
  5. Proof of active registration (Secretary of State)
  6. 2018 tax return
  7. 2019 tax return
  8. 2020 total income
  9. 2020 total expenses
  10. 2019 total payroll (940, 941 or 944 payroll tax return)
  11. 2020 total payroll (940, 941 or 944 quarterly payroll tax return)
  12. Payroll docs - W3 if needed
  13. 2019 1099s for contractors
  14. W9 for contractors
  15. Current rental lease
  16. Current utility bill
  17. Business owner driver license
  18. Voided check and/or bank statement


How can we assist you during a global crisis?

Are you in need of immediate relief? Let’s hop on a call to discuss the most efficient path forward for you and your business. Schedule your session here:


Remember, every dollar counts. 

CFO for Women 

We help women-owned enterprises improve their decision-making and boost their bottom line.

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